These are examples of a few production strategies that had to be invented on the fly for the development and operations of the project. Many of these were customized specifically for the site or initiative and included the integration and sync of marketing lists, and integrated analytics post launch.
Much of the spec work is and always will be to focus all the stakeholders on reaching a common specified goal. One of my first questions when assessing a project is if there is documentation to support the concept.
I have worked extensively on large microsite systems for Comcast, Aon plc and most recently, the NY State Children’s Environmental Health Centers. In most cases I functioned as a Senior Project Manager, Information Architect, UX Design, and Specification Writing.
Developing these type of systems is challenging architecturally because the success of the network depends upon the sites or nodes sharing assets and knowledge. It is all about collaboration and content development can be exponential. The information can flow in two directions, one from the a node down to all the cities in the network, or up from a local node and across if the information is network wide. It is always fascinating when nodes can finally see other nodes and use ideas and concepts to increase the strength of the whole network.
The number of perspectives from the customers to the administrators makes it very complex and there needs to be considerable research and preproduction before creating the code or building out a Content Management System.
Internal and External communications also become very important for these ever changing systems. Communication tools and Social Accounts sit on top of the network once it’s established. In most cases there is also a necessary training component to teach local admins how to customize the system for their area.
In the case of NYSCECH we created a network of seven children’s hospitals with environmental centers across NY State. One important component was to have the user be able to find their local center by the 62 counties. This project is still in development.
Aon Plc Examples…
Some Comcast Spotlight Version 1 Examples…